Projects are not Products

Keith Casey (22.Apr.2017 at 13:00, 50 min)
Talk at Lone Star PHP 2017 (English - US)

Rating: 5 of 5

If you build it, they will come.. well no, not really. Not even close.

As developers, too often we believe the best tech wins. We want to believe customers care about clean code, the most features, and our architecture. It turns out, no one cares.

When we’re building products, we need to understand the problem we’re solving, who we’re solving it for, and how to reach them. In this session, we'll review concrete steps and discuss how to turn your project into a product.

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Rating: 5 of 5

22.Apr.2017 at 14:46 by Rhonda Hutchison (9 comments) via Web2 LIVE

Well-organized talk with very clear, valid challenges to traditional thinking done by tech people when doing marketing. I appreciate the focus on solving problems, and then communicating clearly to identified target markets about how your product/service solves their problems. Interesting thoughts on pricing, too. What is it worth to the customer to have this problem solved? Takeaway thought for me: Revenue solves most arguments. Will the new product/service/feature make money? Is it worth enough to the end user to pay for it?

Rating: 5 of 5

22.Apr.2017 at 15:32 by Damien Burns (16 comments) via Web2 LIVE

Well done, good use of slides and zingers to keep the audience's attention.

Rating: 4 of 5

25.Apr.2017 at 14:21 by Bob Phillips (33 comments) via Web2 LIVE

YES! I do fall in the trap of premature optimization, this knocked some sense into me.

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